If you’re talented, creative, driven and humble with experience in marketing technology and operations, we’d love to talk to you about joining the Zendrop Team!
About Zendrop:
Zendrop is a leading dropshipping platform dedicated to revolutionizing the way entrepreneurs and e-commerce businesses connect with suppliers. Our mission is to simplify and enhance the dropshipping experience, empowering our users to scale their businesses with ease. We thrive on innovation, collaboration, and a commitment to exceptional customer experiences.
Storebuild.ai is a game-changing product within Zendrop’s portfolio. It addresses the biggest pain point for customers looking to launch their own business by offering a ready-to-go online store, complete with winning products to sell, all in just minutes!
The role:
As a Lifecycle Marketing Specialist, you will be responsible for creating and managing engaging marketing campaigns to drive key actions across various touch points (email, SMS, in-app, webinars, etc). Ultimately, all efforts will be guided through analyzing performance data to drive conversion and retention in collaboration with key stakeholders to understand primary business objectives. We’re looking for someone who’s a critical thinker who understands the customer journey, possesses strong analytical skills and has the experience to effectively manage marketing campaigns and tools.
Location:
This is an in office role. The office is located at: 1401 Forum Way Suite 500 West Palm Beach FL 33401.
We’re a pet-friendly company that welcomes furry friends to brighten our workspace and make your day more enjoyable!
What you’ll bring:
- Experience with ActiveCampaign: Intermediate to Expert level of experience.
- Familiarity with all other tools in our marketing stack (or willingness to learn quickly).
- Tools include: ActiveCampaign, Typeform, Google Sheets, EasyWebinar, Zapier, WordPress (Oxygen Builder), ClickFunnels, SimpleTexting, Intercom, Vimeo, Stripe and Mixpanel.
- Strong understanding of sales funnels, customer journey mapping, and conversion optimization techniques.
- Excellent analytical and problem-solving skills, with the ability to identify patterns, trends, and opportunities for improvement.
- Solid understanding of digital marketing principles and best practices.
- Collaborative: We don’t expect you to have all the answers (in fact we don’t want you to think you have all the answers) because we create magic when working together.
- Humble: willing to learn from others.
- Confident: the belief in your ability to make a decision and execute on it.
- Problem Solver: be able to figure things out - you have exposure to enough situations and tools to be able to put together solution ideas when there’s an unusual problem.
- Meticulous attention to detail: You pay attention to the small things and notice when something’s not right.
What you’ll be doing:
- Manage our marketing stack: ActiveCampaign, Typeform, Google Sheets, EasyWebinar, Zapier, WordPress (Oxygen Builder) ClickFunnels, SimpleTexting, Intercom, Vimeo, Stripe and Mixpanel.
- Email broadcasts: Responsible for coordinating email schedule and segmentation. Email copy is created by our in-house copywriter.
- Marketing automations: Create new ones for marketing campaigns, improve current ones to optimize for KPIs, and modify current ones for logistical needs.
- Data analysis and reporting: Utilize tools like MixPanel and the daily KPI spreadsheets to analyze marketing data. Generate reports to track the performance of various marketing campaigns and initiatives, and provide insights for optimization.
- SMS marketing: Manage SMS marketing campaigns using tools like SimpleTexting, ensuring they are integrated with other marketing efforts.
- Promotional campaign coordination: Assist in the coordination and execution of promotional campaigns, including landing pages, email automations, email broadcasts, webinar execution, and all other campaign components..
- Documentation: Maintain and organize essential marketing documents and resources on Zendrop Drive. Ensure that all marketing team members have access to relevant documents and are updated on changes.
- Process optimization: Continuously evaluate and optimize marketing processes and workflows to increase efficiency and effectiveness.
- Collaboration: Work with cross-functional teams, including sales, product, and customer support, to align campaign implementation with business goals.
What we offer:
- Unlimited PTO
- Competitive salary and benefits package including paid Medical, Dental, and Vision benefits
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow the Marketing function within a dynamic startup
The interview process:
- 10 minute intro conversation with our HR Coordinator
- 45 minute conversation with our Chief Marketing Officer
